Google plans to apply worldwide requirements of Intrusive online advertising, which now operate in North America and Europe
Senior Director product Chrome said that since 9 July 2019, the browser will block a huge amount of publicity. To install anything not necessary, because the system itself will be responsible for the lock.
However, not all advertising will disappear from the screens of the users. For example, there are pop-UPS, banners, videos, which automatically turns on the sound, large ad units that are impossible to rewind or close. Thus, all dishonest, according to Google, ads will simply disappear from sites. However, the browser will consume more resources of the device is unknown.
The reason for such requirements Chrome was the decision of the Coalition to implement its standards to the whole world, not only in North America and Europe. “The best advertising is a group whose mission is to improve the advertising network. Its standards are based on reviews of more than 66 thousand of users from around the world,” says Mr. Galbraith.
By the way, site owners are advised to review the ads, or the website may lose its users.
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